Each week via our ‘Weekly Rundown’ segment, we highlight stories we thought were interesting, notable across business and technology. This week, we showcase stories on Linkedin and the State of Sales, Twitter previews Ticketed Spaces, Pinterest is secretly a data company, Headless CMS and why it matters, and what it will mean to be a modern gas station.
Stream and Download the Episode Below
Story-1:: The LinkedIn State of Sales Report 2021
Overview: LinkedIn’s “State of Sales 2021: United States & Canada Edition” dives into these changes that are challenging the world of sales. Based on survey data of more than 400 buyers and 400 sellers, analysis of LinkedIn platform data, and interviews with dozens of sales leaders, the fifth annual State of Sales report identifies seven key trends, which have only been intensified by COVID-19:
- Virtual selling is good for sellers; it’s even better for buyers.
- Sales organizations are preventing their sellers from putting buyers first.
- These are the sales behaviors that are killing deals.
- Sales orgs and sales managers must adjust — now — to a remote working world.
- Sales technology provides the key pathway to building trust.
- For sales organizations, data is more crucial than ever.
- Buyers and sellers are ramping up their use of LinkedIn.
· 48% Delivering misleading information about a product, its price, etc.
· 44% Not understanding my company and its needs
· 43% Not understanding their own product or service
Why It Matters: Research shows that about 25% of buyers change roles every year. It’s crucial for sellers to stay on top of any data about their prospects’ moving on or moving up. This was just one of the big take-aways from this report, there were a slew of other nuggets that were extremely insightful. If you are in sales or are trying to get into sales, you need to read this report.
Story-2:: Twitter previews Ticketed Spaces
Overview: Twitter’s getting ready for the launch of its Ticketed Spaces feature, and today, it’s previewing what users can expect when they go to host their first one. US users will be able to apply to host paid live audio rooms starting in the next couple of weeks.
How Spaces work
On Twitter for iOS and Android, when someone you follow starts or speaks in a Space, it’ll appear at the top of your timeline as a purple bubble for as long as it’s live. When you join a Space as a listener, you can react to what you hear with emojis, check out any pinned Tweets, follow along with captions, Tweet or DM Space, or request to speak.
Why It Matters: This is a pretty interesting market approach and if I was a physical event space, I would be looking fairly heavily at it. For example, instead of having an event at an event space, you could execute the event digitally and a guest could be at home or instead of paying the hundreds of thousands of dollars to attend the physical event, they could meet in the hotel space or a local restaurant/bar and save a massive amount of money and still see most of the same benefits. Also, if you are Clubhouse, you are wondering why you didn’t find a buyer sooner.
Link: The Verge
Story-3:: Pinterest is a Data Company, trust me
Overview: Considering how Pinterest's focus is on product listings specifically and helping users find the right items to buy, be that via clothing Pins, recipes, travel notes, etc. Keeping this under consideration, the report also revealed that the pin activity has also changed after the rollout of the vaccine and people have lately been searching a lot on “dream vacation destinations which increased by 13 times more, and “luxury vacation” searches went up 6 times. However, this was expected because since the beginning of the pandemic everyone has been locked up in their homes and once we are reaching the end (hopefully soon) a lot of people will want a getaway to have peace of mind.
Lastly, Pinterest says that the number of searches by Gen Z Pinners has increased 31% over the last year, while product searches, specifically, have grown more than 20 times year after year.
“Pinterest is over 5 billion and that is almost a 150 percent increase in comparison to the last user insight”
Why It Matters: We posted about Pinterest Pinterest knows the Trends First back in January, if you haven’t read that post, have a look, some really interesting data points, and analysis. The same takeaways I had then hold true now. People search and explore often visually. The data that Pinterest has regarding what is important now and what will emerge as important soon is incredible. Of all the social platforms, I would be most interested in gaining access to that information and insights and building a campaign around that information.
Story-4:: Headless CMS here we come
Overview: Prismic, a company building a content management system, has raised a $20 million Series A funding round. Headless content management systems are a bit different from traditional content management systems. The backend and the frontend of your website operate totally separately. You write content in the backend where it is safely stored. The front end of your application fetches content from the backend using an API and displays it to your customers and readers.
- It is more secure
- it scales much better
- it gives you a ton of flexibility when it comes to frontend framework and hosting
Why It Matters: Headless CMS makes a whole lot of sense. As content front ends change and tech changes, it would be great to be able to switch it out. I compare it to how I am using Power BI and a database vs. PowerPoint of years past. In years past, if someone wanted me to change a presentation it was a ton of work. Now, since I have the data, I just change the theme or adjust things in my power bi and it is done in seconds not hours. A headless CMS is pretty much the same concept but for website content.
Story-5:: Gas Station 3.0
Overview: Convenience stores are ubiquitous – and they sell the vast majority of gas purchased by consumers in the United States. But as more Americans transition to electric vehicles, a major reason people visit convenience stores will disappear.
“The 500 charging stations will join 7-Eleven’s existing network of 22 charging stations, which are located in 14 stores across four states.”
Why It Matters: When you think about spending more time at a gas station, you might say to yourself, “I don’t want to stand there, it smells like gas, it is boring, the food is just food etc. etc.” Now think if you had good food and didn’t have fumes, you would be more willing to stick around and spend more. Also if you think if you could change every gas station to a fantastic restaurant, then you would have some of the best real estate in any town and or on most major roads. So if I was sitting at a restaurant group, I would be getting to know a few different gas stations brands and start to think about piloting a different product is likely something like a fast casual product.
Link: Tech Crunch