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Does anyone read anymore? Why Podcasts continue to gain popularity

  • April 22, 2019
  • 867 views
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We are in the golden age of narrative-based storytelling; audiences no longer want to go through the effort of reading. Instead, they would prefer to go for a run, walk their dog, commute to work, and listen to or watch a discussion on a topic of interest. Between tweets, texts, Snapchats, and the latest viral videos, no one reads anymore. While there is some irony in my writing that statement, and you reading it, the truth is far more often do we consume news via video or audio. Don’t believe me? Review all of the magazines and publishers who have gone out of business for failure to adapt to changing customer preferences. 

podcasts are the perfect answer to a fractured focused world

Over the past five years, I, like many others have taken notice of this trend and have become a fan of podcasts.  I believe in Audio, and podcasts to be more specific, so much that I have helped companies start their own podcasts, convinced executives to never send another corporate-wide email again, and of course set up my own two podcasts (Dailey Blend Podcast and Sound Off Podcast Presented by Dailey Blend). Do I love and enjoy videos? Yes.  Do I view video as a significant medium that should not be overlooked? Of course. Do I think that audio, and more specifically podcasts, are the perfect answer to a fractured focused world? You bet I do! With a podcast (or any audio format for that matter), you can go for a run, ride a bike, take a walk around the block and simultaneously consume content. No other medium allows you to multi-task while consuming said content. 

So where should you start if you are a consumer? There are several great resources available at iTunes, Spotify, Sticher, and SoundCloud. The easiest and most effective way of finding podcasts relevant to you is through word of mouth and recommendations from like-minded individuals, reading reviews, and giving the featured podcasts a try. You should also consider which podcasts fit your mood at the moment or relate to your current goals. For example, I listen to Joris Voorn’s Spectrum Radio podcast when I need to get work done. When I want to learn about new tech or fresh ideas I turn to Kevin Rose or Tim Ferris. When considering business ventures or learning something new, I typically ask friends if they have listened to any good episodes on specific topics and usually a friend will have a great episode to check out. The best part of all of this, the episode are FREE and subscribing has never been easier thanks to one-click subscribe features on most major platforms.

In the spirit of sharing my love for podcasts, I thought I would highlight some of my favorite shows and a little information on why you should check each out. 

  • The Business of Hype
    • iTunes Link
    • Why I like it: Great for hearing how leaders in sub-cultures have excelled in business. 
    • Business of HYPE is a weekly series brought to you by HYPEBEAST Radio and hosted by Jeff Staple. It’s a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built
  • Kevin Rose Show
    • iTunes Link
    • Why I like it: Great for learning about new and fresh ideas.
    • Show Overview: Join entrepreneur, technology investor, and self-experimenter Kevin Rose as he explores new ways to reach peak personal and professional performance. In this “podcast for the curious,” Kevin interviews technologists, scientists, meditators, self-experimenters, and productivity hackers to discover insights that you can incorporate into daily life. Time Magazine calls him one of the “Top 25 Most Influential People on the Web,” and Bloomberg lists him as a “Top 25 Angel Investor.” Kevin has appeared on the Jimmy Fallon Show, Charlie Rose Show, as well as the covers of Businessweek and Inc. Magazine.
  • Hodinkee Radio
    • iTunes Link
    • Why I like it: I love watches, I love looking at them, I love reading about them, I love talking about them. The team over at HODINKEE does a great job breaking down the watch world while at major events, they also have a great guest list of people on the show who talk about their watch collection and why these pieces matter to them. The show isn’t for everyone, but tune in a few times, and you will be hooked 
    • Show Overview: HODINKEE Radio is a weekly podcast brought to you by HODINKEE—the world’s preeminent resource for vintage and modern wristwatch enthusiasts. While, sure, this is a watch podcast, it’s not just a podcast about watches. It’s a podcast about people. Join host Stephen Pulvirent and the rest of the HODINKEE editors for conversations with a rotating cast of writers, actors, creative directors, musicians, watch dealers, entrepreneurs, chefs, designers, and more.
  • Spectrum Radio By Joris Voorn
    • iTunes Link
    • Why I like it: Great for working when you have a lot of stuff you need to get done
    • Show Overview: Spectrum is the brand new radio show and events series by Joris Voorn, allowing him to share the full reach of his extensive musical tastes with both his loyal fan base and new listeners alike. The show will reflect this with regular premiers of new music from Joris and other artists in his world, as well as regularly featuring live sets captured at some of the world’s most iconic dance music venues.
  • Nora En Pure – Purified Radio
    • iTunes Link
    • Why I like it: Nora does a nice job of keeping most episodes melodic in nature, similar to Spectrum Radio listed above, this is a good show to listen to and work
    • Show Overview: \”Purified\” Podcasts are being cooked on a 2-weeks basis by Nora En Pure. This product may contain some Enormous ingredients, but mainly organic and funky, chunky elements which may lead to the uncontrollable urge to dance and enjoy life.

 I hope you enjoy the shows as much as I do. If you have any recommendations for shows to check out, episodes to listen to, please reach out  on Twitter @DaileyBlend.   

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Reed Dailey

Reed Dailey founded Dailey Blend in 2010 with the goal of showcasing people, places, and music

Related Topics
  • Hodinkee Radio
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  • Kevin Rose Show
  • Nora En Pure
  • Podcast
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