Each week we highlight five things we thought were interesting, notable, or culturally significant. This week we are featuring stories on the world’s most fit man Matt Frasher, from fitness we jump right into Cocktails. Then we move into the rise of the Cheif Content Officer, Robots and AI, and how a watch does make the man. These “Friday Top Five’s” updates are available each week on DaileyBlend.com or by Subscribing to the Dailey Blend Newsletter.
Story-1: Transforming oneself with Matt Frasher Talks about
Overview: Matt Frasher is the world’s “fittest man” as a result of all the W’s he has achieved through the Cross-Fit World (see results here). The video walks you through a bit of the day in the life of Matt and talks with him and his team about how they come together to help him win.
Why It Matters: First off, I love the scrappiness of Matt and his training. The fact that he is using a top-open freezer in a barn to do ice baths had me asking my wife if I could get the thumbs up to do that at our house. It is also great to see how these elite athletes train and prepare. Through my own training, I have learned that lifting heavy and training hard all the time is not the right way to get strong and fit. Matt using swimming as a core component of his training and recovery is a prime example of how thinking different/training different can make big differences.
Story-2: The Rules of Riffing: How to Tweak Classic Cocktail Recipes
Overview: There are two types of cocktails, classic cocktails and modern cocktails. Both have their place in today’s cocktail landscape. The article linked below, is purely trying to say before you start trying to move to modern cocktails or try to tweak classic, get the classics/basics right.
Why It Matters: More recently, I have been drinking the classics, they have fewer ingredients, easier to make, harder to mess up, and most importantly they have less sugar that has negative impacts on me the next day. The concept of getting the basics right before you start tweaking makes total sense to me. If you are struggling to get cocktails right at home, you need to read this article.
Link: Article linked here
Story-3: The Rise of the Chief Content Officer in Non-Media Companies
Overview: Today’s consumers crave authenticity. They expect their favorite brands to have independent opinions or personas that they respect and believe. Not surprisingly, in the past several years we’ve seen more than 50 leading non-media companies, including Airbnb, Bain & Company, Burberry, Dollar Shave Club, Goldman Sachs, HP and Peloton hire their first chief content officers.
Why It Matters: These new content creators are engaging with consumers in a way that is distinct from that of the chief marketing officer or chief communications officer. As organizations start to think about both their internal (Staff) and external (Customers) stakeholder words like “narrative” and “Engagement” are becoming more common place. Organizations need to get better at telling stories, simple formats of where we are, where we are heading, how we are going to get there go a long way with stakeholders. One of the big trends I think will continue to rise is the concept of an intranet that is less about folders and file and more about communication and collaboration. While the intranet is just one example, the article highlights other ways that organizations are starting to message and communicate with their stakeholders.
Link: Article linked here
Story-4: Meet Sophia, World’s First AI Humanoid Robot
Overview: Sophia travels to Palm Beach, Florida, to meet with Tony Robbins during our Date With Destiny event — and Tony did not hold back on asking some tough questions! Here are some highlights from their conversation where they talked about everything from how Sophia’s makers have influenced and shaped her A.I., to their shared commitment to helping humans experience a better quality of life!
Why It Matters: People are turning to their phones to get on-demand news and updates of their friends and people who they look up to or admire. I view a lot of this screen-face as a result of two things, the first is FOMO fear of missing out and the second is people now work 24/7/365 and are just tired and worn out. As a result, looking at your phone is the modern smoke break and it is almost like optimized breaks for the individuals. My fear is robots will become so real that people will stop wanting to connect with one another and will default to it is easier to be a friend with an on-demand robot than a real person. I realize this is an extreme example and something that is not likely in the next ten years, but I don’t see it as too far off.
Net-Net, put your phones down, go to a bar/coffee shop/music store/where ever and just say hi to people and get to know them.
Story-5: Turns out the watch does make the Man/Woman
Overview: Think hoodies and suits are interchangeable? According to a Yale University study, dressing well can have tangible impacts on your business.
Why It Matters:
Whether you enjoy fashion or not, the truth is perception is reality when it comes to the way you dress. The way you present yourself to others is a key component of how others will perceive you. And to align my comments with the article headers, I am a massive watch fan and believe everyone should have a good watch. That being said, you don’t have to blow your customers or potential customers out of the water with some expensive watch. You can do what I often do, wear the watch that matches the occasion or customer; I recommend the Apple Watch for most work occasions if you are unsure of the landscape. I also think that people should get dressed for work. Whether you wear Lulu Lemon or a suit or somewhere in between. Make sure you put a few minutes into what you are wearing, find a good tailor, and above all, men get a clean shave, no backpacks, and collar stays. Don’t know where to start, head to dappered.com for some low-cost advice on fashion, watches, etc.
Links: Article linked here
And, as always, please give me feedback on Twitter. Which bullet above is your favorite? What do you want more or less of? Other suggestions? Let me know! Just send a tweet to @daileyblend put #FridayTopFive at the end so I can find it. Also, don’t forget to sign-up for our monthly mailer to keep up with the latest from the Dailey Blend.
As always, thanks for reading it and talk to you online or in city near you.