Each week we highlight five things we thought were interesting, notable, or culturally significant. This week we are showcasing stories on Fohr’s Grace Murray and their thoughts changing brand strategies and the downstream impacts, how Peloton is peddling past the competition, how to cook a damn good steak, how to win the day at the end of the day, and where you learn some new tips and tricks in Ableton from the Beat Academy.
These “Friday Top Five’s” updates are available each week on DaileyBlend.com or by Subscribing to the Dailey Blend Newsletter.
Story-1:: Going above and beyond with Grace Murray
Overview: This week’s episode of #FohrGround features one of our very own – Fohr’s VP of Strategy, Grace Murray. Grace has been at Fohr for 7 years and has worked mainly in sales up until this year when she transitioned into a strategy role.
Tune in to hear Grace share her insights with us on brand strategy, influencer strategy and how those things have shifted over time and adjusted to this new reality that we are living in today. The episode also hones in on the industry shift from an influencer mindset to an ambassador mindset, prioritizing authentic content and long term partnerships between brands and those who represent them.
Why It Matters: In these changing times, it will be extremely interesting to see how brands change strategy to meet changing market demands and user preference. A true data driven organizations, For is a leader in the influencer space and all should keep an eye on the steps they take and recommendations they make to the influencer commits.
Link: iTunes Podcast Link
Story-2:: Peloton is Speeding Past the Competition
Overview: Latest results show over 2.5m members, clocking up an average of over 17 workouts each over the last 3 months, with a 12-month retention rate of over 90%
Why It Matters: With more people staying home and gyms and cinemas closed, are we seeing a spike because of the pandemic or are we seeing a trend that people are becoming increasingly confident with their ability to get a full workout at home and not lose the back and forth time from home/the office to the gym? Only time will tell.
With delivery times pushing beyond normal delivery windows. I am glad I got my bike before this all started. Find me online user name ‘reeddailey’, and see you on the leaderboard.
Link: Overview Article | Analyst Article
Story-3:: Making a damn good steak
Overview: Learn how to make a spiced rub New York steak with fingerling potatoes and sautéed mushrooms, step by step with Michelin star chef Gordon Ramsay.
Why It Matters: I am a massive shoe fan, I also think Seth does a really fine job reviewing them and based on his videos I have bought or held off on buying shoes. I also view his show as sort of that fun thing I watch at the end of a long day.
Link: Youtube
Story-4:: 9 things the most productive WFH people do 30 minutes before logging off
Overview: The Museum of Modern Art in New York (MoMA) is currently offering free online courses on art, photography, and fashion. And as we remain in isolation for the foreseeable future due to the global coronavirus outbreak, there is no better time to level up your IQ.
Why It Matters: There are probably hundreds, maybe even thousands of articles about EOD-Close Down. Hell, we recently highlighted Guy Fieri’s approach to closing out the end of the day. While everyone is different, and there are situations to change up your approach. The one thing I have learned that works for me, is closing out the day with a review of what was accomplished, then looking critically at the next day, to what needs to be accomplished. I find that forcing myself to do this at night. When I wake up in the AM, I know exactly what I need to do, in the order I need to do it. This way, my brain is focused on a given task and all my critical thinking gets done in the early AM before calls, emails, zoom, five-minutes which turns into 30-minutes type meetings.
Link: Article linked here
Story-5:: Ableton Live 10 Beginners Tutorial | Beat Academy
Overview: ill Factor is a Grammy-Nominated Producer and has been a professional music producer for over 15 years, working on projects with: Justin Timberlake, Sia, Kygo, Jason Derulo, Skylar Grey, Ginuwine, Kelly Rowland, Kevin Rudolf, Cher, Jessie J, Groove Armada, Calvin Harris, and many others.
ill Factor is also the founder of Beat Academy – an online community that provides step-by-step tutorials on music production and an exciting community of artists and producers to collaborate with and give you feedback on your songs.
Why It Matters: Ableton is the best DAW for 90% of people, the workflow is simple, the layout straight forward, and the solution has become the industry standard. If you have ever thought about getting into music production, remixing, or just playing a DJ set. I highly recommend this course and checking out Ableton.
Link: Click Here to Learn More
And, as always, please give me feedback on Twitter. Which bullet above is your favorite? What do you want more or less of? Other suggestions? Let me know! Just send a tweet to @daileyblend put #FridayTopFive at the end so I can find it. Also, don’t forget to sign-up for our monthly mailer to keep up with the latest from the Dailey Blend.
