Each week we highlight five things we thought were interesting, notable, or culturally significant. This week we are showcasing stories on Virgil Abloh, Former Apple CEO John Sculley On The Importance Of Customer Experience, why podcast matter, the future of fashion no, the future of consumerism, and of course SNKRS.
These “Friday Top Five’s” updates are available each week on DaileyBlend.com or by Subscribing to the Dailey Blend Newsletter.
Story-1:: Inside Virgil Abloh’s First Louis Vuitton Collections
Overview: In this article, SAMUEL HINE does a fantastic job of telling the story of how Cam Hicks documented a behind the scene look at Virgil Abloh’s First Louis Vuitton Collections.
Why It Matters: Virgil has been compared to many past famous artists and creatives. I think more than anything, and I am impressed with his drive, creativity, and diversity of interest. My interest in this particular story is the fact that Cam Hick used Virgil’s own life hacking playbook and messaged him over WhatsApp and from then landed the job. While not landing all jobs are that easy. The access we have to others is mind-blowing, every social platform has some sort of messaging solution, and getting in touch with someone and sharing something has never been easier. I expect this sort of direct out-reach to continue to cross over from a personal non-work stand-point into a corporate setting.
Story-2:: Former Apple CEO John Sculley On The Importance Of Customer Experience
Overview: In order for customer experience to permeate through a company, Sculley says it must become a core principle of the organization. Leaders set an example of the importance of experience. This is best done when founders see the value of customer experience and make it a foundational principle of the company.
“In order for customer experience to permeate through a company, Sculley says it must become a core principle of the organization. Leaders set an example of the importance of experience. This is best done when founders see the value of customer experience and make it a foundational principle of the company. Sculley says the experience has always been relevant, but how it comes to fruition is different now than it was decades ago.”
Listen to John Sculley, former CEO of Apple and current Chairman and CMO at RxAdvance, Q&A Customer Podcast.
Why It Matters: When we think about consumer trends, who things come to mind. The first is that the world is way smaller than it uses to be and you don’t have such a geographical divide. What is cool in one part of the world, is accessible in another. The second trend is the fact that many products are highly commoditized. Just look at my closet. The shirt I bought from store-x is almost the same as from Store-Y. The best example is Uniqlo, they are basically killing it with generic products. The biggest thing that I see in products and what makes things highly coveted are brand experiences. When you go get your car, did you feel like you were getting the greatest toy ever or just a tool to go from Point-A to Point-B when you buy a watch is it a time-telling mechanism or does it connect you with the past and others? Lastly, when you buy a computer, is it a tool to create or just a means to an end. Based on the podcast, it would appear Mr. Sculley was able to help Steve Jobs and Apple define The Experience that helped separate Apple from the pack and has been the playbook for countless other brands to emulate.
Story-3:: Podcast Are the Future
Overview: Apple confirmed in an email to Mashable that Apple Podcasts hit more than one million podcasts and that this milestone was reached on Monday, April 20. Let me reiterate: we don’t mean episodes. We’re talking more than one million individual podcast shows: As in the shows which then release their episodes. That’s a lot of podcasts. -Mashable
Why It Matters: I have written about this topic a number of times and believe that podcasts and some short-form video content are the future. The funny thing is the world has to spin for people to listen and the world is in a stand-still podcast are actually on the decline for listening and streaming has taken over. While I don’t think Streaming will last in the same way it is on the date that this post is published, it will have an impact. That being said, Podcast is the future, Podcasts are for everyone, and by the way, we have not one, but two, so go have a listen ‘Dailey Blend Podcast’ & ‘Sound Off Podcast’.
Link: Article Linked Here
Story-4:: The Future Of Spend, The Future of Fashion
Overview: Wei Koh of Revolution and The Rake mentioned in a recent magazine article (and Instagram post) a great quote from Alexander Kraft.
“I think that everyone regardless of their age or demographic is value-conscious even more so in the post-COVID-19 world. I think people will still want to spend but no longer spend frivolously. They will buy less and more discerningly. They will want garments that are beautiful but that lasts and get better with age. I think that concept of seasonality and the intention waste it creates will start to lose its relevance to younger generations who as you can see are already naturally gravitating toward vintage clothing and things that last.”
Why It Matters: Look, this quote serves well for a guy trying to sell suits that slightly more expensive than the average guy wants to pay, but way less than the custom suits from others and is trying to say that these suits are timeless and can be worn year-round. That being said, the quote is still profound. Will Covid-19 change the way a generating thinks about things. When I think back on what the last recession did to my family and how it changed behaviors, one has to imagine the same will occur with this one. Only time will tell.
Story-5:: Ranking the top 74 sneakers in NBA history
Overview: From overly built high-tops to space-age heat-molded constructions to the phone-syncing sneakers of today, NBA players have laced up more collective design, technology, and innovation than any other association.
The league has long fueled the footwear industry throughout its history, with iconic on-court moments giving life to off-court trends, all while providing fans with a tangible connection to their favorite stars.
Why It Matters: I am a massive SNKR head if you couldn’t tell by now. So when my brother sent me the link to this ESPN article, I was excited to see if this was another top-10 list or if there was some serious thought behind the order and rank. Thankfully, it was later. This is one of the best SNKR’s (Shoes) list I have ever read.
My Top-Five from the list:
33. Nike Air Zoom Generation – Because I was able to trade in some college gear and get these during my freshman year. This was the first pair of “Fresh Kicks” I ever got on my own. Scuffed them the first time out the box….
28. Air Jordan 5 – Just got these last week, they fit even better than they look. Total slam dunk.
19. Air Jordan 6 – Bought these just because I didn’t have 6’s. They are the most under rated of all Jordans. Look great and fit even better.
15. Nike Dunk – Bought my first pair for $40 at an outlet mall in upstate New York, orange and blue, still have them to this day. I wore those to every DJ gig for three years, around NYC, to internships and grad school. Love the dunk and it is probably why I love Jordan 1 so much. Finally googled these on StockX, they are silly expensive, going for over $300 for dunks (Nike Dunk High Mesa Orange).
Not on List: – Joran 1 OG, enough said.
Link: ESPN Article Linked Here