Each week we feature “Friday Top Five” stories, highlighting five things we thought were interesting, notable, or culturally significant. This week, we showcased stories on how Disney is going all-in with streaming, why podcasts need standards, Tom Brady launches a DTC food service. Switching to technology and talking about WordPress and Twitter becoming BFF, and how Microsoft’s new List solution will optimize your everything. Closing out the show with more of a consumer lens with some at-home workout apps that you should check out, and Pioneer DJ launches more new gear and why that matters.
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Story-1:: Disney is going all-in on streaming media
Overview: The Walt Disney Company Announces Strategic Reorganization Of Its Media And Entertainment Businesses. The new structure is designed to further accelerate the company’s direct-to-consumer strategy, in light of the rapid success of Disney+ company’s creative engines will focus on producing content for DTC as well as legacy platforms, while the newly centralized distribution group will oversee the commercialization and distribution of all content globally.
Why It Matters: This news is massive for so many reasons. First, we need to talk about the fact that DTC is here, it is real, and if Disney is doing it, anyone who wasn’t doing is now going to do it, and anyone who had planned on doing it is going to double down or accelerate their activities. The second this I am sort of sad about is the fact that this could be the final straw that broke the camels back for movie theaters, which, let’s be honest, could have trickle-down effects on things like malls and certain ancillary businesses that have ties to the movie-going experience. I am excited about MORE, yup, just more content that I can watch at my home, on my time, and in a longer storytelling format, which is funny if you think about it. We live in a society that demands more information, faster, and shorter formats, I.e., Twitter/Instagram. In certain situations like podcasts and TV/Video, users have an appetite to consume long-form content, with most podcasts being ~40-Minutues and video being 8-10 episodes long at 30-Min to 60-Minutes. I suppose that most of that content is on-demand and can be paused a lot to do with things.
Link: Disney Article
Story-2:: An Argument for Podcast Standards
Overview: For creators, podcasting has begun to normalize distribution analytics through a rising consolidation of hosts like Art19, Megaphone, Simplecast and influence from the IAB. For advertisers, though, consumption and conversion analytics still lag far behind.
“Because podcasts lag other media channels in business intelligence, it’s still an underinvested channel relative to its ability to reach consumers and impact purchasing behavior.”
Why It Matters: I have two podcasts, the Dailey Blend Show and the Dailey Blend Podcast and people always ask me how many people are listening to your podcast, and the answer is I sort of don’t know. Sure I can figure it out by pulling Google Analytics, Apple Analytics, and Spotify details. But what about Google Podcasts, Stitcher, or just people who pull off the RSS feed. There is really no good way. While I am not looking to monetize my podcast today, many do. Being able to properly reflect their downloads/streams would give them the necessary data to either get the most ad revenue or adjust their show to gain a larger audience. The three bullets highlighted in the article are 1. Download standardization, 2. Proof of ad delivery, 3. Competitive intelligence. All three make total sense to me, and I hope that some global standards are defined soon.
Story-3:: TB12™ Performance Meals Powered by The Good Kitchen
Overview: The TB12 Performance Meals are designed for anyone who’s looking to achieve their own peak performance. Whether that’s in the gym, on the field, or at work. We want to inspire everyone — not just athletes — to be their best, and I think these meals will be a big step in that direction.
Why It Matters: You probably wondering why the hell am I talking about Tom Brady, his performance meals, and wondering if this is some sponsored post; the answer is no, this is not a sponsored posted, but if TB12 and his team would like to sponsor me, I am 100% down. Alright, back to why this has made my FT5 this week. The answer is really two-fold. The first is that I think it is increasingly interesting to see more companies get into the business of a pre-made meal. If you look at the cost per meal vs. going out or ordering from Door Dash, it is significantly less; still not sure why I am not doing this…..The second more the important thing is that with all these restaurants struggling and kitchens that are not fully utilized 24/7, why are more restaurant and or kitchens sub-leasing their space out to make meals for companies/brands in a similar fa what The Good Kitchen is doing for Tom Brady and his team?
Story-4:: New WordPress tool automatically turns blog posts into tweetstorms
Overview: WordPress has introduced a new feature that automatically posts entire blogs as Twitter threads, complete with all text, images, videos, and embeds. You can access the feature via the green Jetpack icon on the top right of the edit post page, alongside existing options to share links to Facebook and other social networks.
Why It Matters: WordPress states the feature is “a great way to amplify your content,” by allowing you to tweet. I think this will be a unique tool that I would only want to use in certain situations. While I get the desire to want to create more content and leverage the log content on your Twitter account, the only fear I have is that at some point, your followers will unfollow/tune you out and or Twitter will adjust some algorithms that will hide tweets when they look like they are coming via WordPress. But only time will tell. For now, I will stick with WordPress and then create follow-on posts that link back to my WordPress blog via tweet deck.
Link: The Verge Article
Story-5:: How to use Microsoft Lists
Overview: In this step-by-step tutorial video, learn how to use Microsoft Lists. Microsoft Lists is a Microsoft 365 app that helps you track information and organize work. List is simple, smart, and flexible, so you can stay on top of what matters most to your team. Track issues, assets, routines, contacts, inventory, and more using customizable views and smart rules and alerts to keep everyone in sync. With ready-made templates, you can quickly start lists online, on our new mobile app, or with Microsoft Teams. And because it’s part of Microsoft 365, you can rely on enterprise-ready security and compliance.
- 0:00 Introduction
- 0:44 What’s unique about Lists?
- 2:01 Example use cases for Lists
- 2:17 Difference between Lists, Planner & To Do
- 2:57 Competition and evolution of SharePoint Lists
- 3:31 How to get Microsoft Lists via Office.com
- 4:28 How to get Microsoft Lists in Teams
- 5:09 Start page
- 6:30 Create a new list
- 9:09 Adding columns
- 12:00 Adding data
- 12:24 Add data via form
- 12:58 Add data via grid view
- 13:40 Share list with others
- 14:24 Conditional formatting
- 15:58 Column totals
- 16:25 Visualizing data in calendar and card views
- 17:16 Filtering and permissions
- 17:30 Alerts, notifications & rules
- 18:34 Connecting to Power Automate & Power Apps
- 19:54 Lists mobile experience
- 20:08 Wrap up
Why It Matters: Lists are downright amazing. I am using them for everything from tracking, to workflow, to powering my too’s. If you are like me and living in MS-Teams, then you really need to get smart on how MS lists work.
Link: Youtube video
Story-5+:: Free at home training from across the spectrum of training types.
Overview: When it comes to exercise equipment, the most valuable piece of gear might be right in your back pocket. Today, there are many apps devoted to all kinds of workouts, from yoga and Pilates to HIIT and strength training sessions. Lauren Leicht was kind enough to pull together a full list of them.
Why It Matters: I live in Chicago, so that means it is cold for 8-Months out of the year, and the desire to leave one’s home when it is 0-degrees drops significantly. That is why I am trying to figure out the best pocket app for fitness, workouts, HIIT, yoga, etc. I am currently using a combination of Peloton, Nike Run App, and of course, the world-famous Nardini Run Club #NRC. I would love to see one of these companies really double down on their community engagement. Right now, Strava and Instagram are ok at serving my needs. But nothing that really helps pull people together or challenge people to one-on-one duels or group challenges. As highly competitive, this is a feature I would like to see more of across all apps.
Link: Redook Article
Story-5++:: Pioneer DJ Launches new Touchscreen Mixer
Why It Matters: Most of you won’t care about the fact that Pioneer just launched an update to their DJM-S9 mixers that brings back the touch screen from their older models and adds some tweaks and adjustments that will make this mixer land on the Xmas list of many of DJ’s round the world. While I won’t be racing to the store to purchase one. I am excited to see it in the wild, get a chance to play with it and of course get the reactions from some of my friends who actually know how to really work a battle mixer.
Link: DJ Times Article