Try walking down the street, opening up a magazine, or firing up the internet without seeing the name Virgil Abloh or a product he has created or directly influenced. The dude is truly worldwide. What I appreciate about Virgil and his "off white" brand is that he is fearless with respect to jumping from genres to genres, you really don't see that with this level of a leap. This is further exacerbated via this "Flat White" moniker; you will see him go from a techno set one day, to a hip-hop the next. With tracks coming out with Boyz Noize soon, you know you can expect a whole lot of techno in the near future.