Let’s talk about stickers, everyone loves them, no ones know where they come from. A few years back I wanted to get some stickers for my brand and began my search for the best prices because let’s be honest, they are just stickers. Well, I was shocked, stickers are not cheap, in fact, if you want good stickers, you are going to have to pay more money then you would think it would cost to buy stickers? Why? Why? Why? I have no clue… What I do know is in the past I have purchased really good stickers and some not so good stickers.
What makes a good sticker, why do stickers matter, why am I even writing about this, why are you even reading this? Well, for one thing, I am writing this because I thought the good people at (Company name here) did an amazing job with the latest batch of stickers for Dailey Blend. Secondly, I was waiting for a plane and just hoping to kill some time and figured I would share my learning.
HOW TO MAKE
THE 101 OF STICKER MAKEING, RULES, AND WHO TO WORK WITH
- Always by Vinyl stickers, don’t cheap out. Vinyl stickers are a higher quality and allow the stickers to not fall apart after they get a little rain on them. So if you plan on putting your stickers outside, you have to get vinyl
- Regardless of the shape you choose, make sure that they cut the back side of the stickers to make removing the paper from the backside super easy. I once made the mistake of not requesting this option and was just frustrated as all hell each time I had to pick at the sticker back in order to remove the paper, which ultimately led to ruining a lot of stickers.
- With your initial first orders, keep quantities low 100-200. You will likely not love your first few batches and by keeping the quantities low you can quickly go through your initial orders and move on to bigger and better things.
STEP 1: Create your artwork, most people will use illustrator (everyone says photoshop), I am have moved away from Adobe due to the recurring cost associated with their cloud solution and now use Affinity Designer which, can be purchased from the Apple App store for ~$39.99.
STEP 2: Head over to my good friends at Mindzai and select your quantity, size, shipping options and upload your artwork. I highly recommend getting both front and back. The front being your actual sticker with the back being the content you want to share with your audience. The image to the right was a sample of the what I wanted on the back side of my stickers. I knew that each time I sent stickers to friends or gave them away with a tee shirt, I wanted to highlight the fact that we have a podcast which is available on iTunes and Mixcloud. This felt like an effective and efficient way to convey that message.
Step 3: Stickers are printed via big sheets, then cut appropriately and sent to you in the mail.
THE BEST PEOPLE IN THE GAME
I love working with the good folks over at Mindzai, their team is extremely responsive on email, their product is amazing, and if they get something wrong, they fix it right away, no questions asked.
]If you would like some Dailey Blend Stickers sent to your house, drop me a line to Reed@DaileyBlend.com and I will be happy to mail you some.