Weekly Rundown 12.01.21
Each week on the ‘Weekly Rundown’ segment, we highlight stories that were interesting, notable across business and technology. In Episode 046 we highlight stories of brand building, when to push and pull in your career, and technology to help you forge and maintain relationships.
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Story-1:: Brand Building with Dorie Clark
Overview: In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the decisive contribution you can make. In this video, Dorie provides a step-by-step guide to reinventing you - Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today's competitive job market, it's almost certain that at some point, you'll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.
Why It Matters: You will see a theme in this week's show; there is a ton about personal brand building and how important that is for each of us.
Link: youtube.com
Story-2:: StoryBrand Brandscript: Donald Miller's 7-Part Framework
Overview: The StoryBrand Framework is a popular marketing messaging tool among business leaders. It allows organizations to clarify their message using a seven part-process that leverages the power of the story. Used correctly, this powerful tool can help your business become a valuable asset in the lives of your customers.
Why It Matters: I watched a video by the BPN team embedded above and linked below talking about how they worked with the team at StoryBrand (https:/storybrand.com) to examine how they were building their story and brand. From the video, I figured out they are using Donald Miller's 7-Point Framework to discuss their business.
Link: youtube.com
Story-3:: Brand Building
Overview: Ryan Serhant has done a fantastic job building his brand, thanks in large to his participation in Bravo's real estate show. This video walks through how he makes his own brand and how you can too.
Why It Matters: We are in the middle of one of the biggest job transferring eras likely in all of our lives. The Market is RED HOT. So why not build your brand to either shop for a new job or expand at your current post. In this video, Ryan walks through his playbook for how to "Expand ALL WAYS, ALWAYS!"
Element-01: Identify Your Core Identify: Who are you, and what is your "AND"
Main thing and What….
Example: Real Estate and Media
Element-02: Consisted content across platforms
Element-03: South it from the Mountain
Success begets success
Link: youtube.com/listed | youtube.com/serhant | instagram.com/RyanSerhant
Story-4:: When to Push, When to Pull Back
Overview: After nearly two years of pandemic disruption, the media is full of evidence that a great many of us are both incredibly burnt out and/or seriously reconsidering our priorities and career trajectories. From stories on the Great Resignation to spiking numbers of "digital nomads," it's clear that huge numbers of people are asking just the question Branson chose to answer in this edition of his monthly LinkedIn column.
So how does Branson decide when to step back and when to, in his words, "put the pedal to the metal"? His approach is two-fold.
"Staying ahead of the curve; predicting market conditions; spotting opportunities before they arise; and forecasting the wider economic, social and technological landscape will really help you minimize risks when starting a business."
Why It Matters: "I've been known to say 'screw it, let's do it' quite a lot in life, but I've learnt that this only works when the offer aligns with a well-timed opportunity."
Link: Inc.com/jessica-stillman/richard-branson
Story-5:: Email should Die, Long Live AI Email
Overview: They've built an AI-powered writing tool that helps professionals of all kinds to write and communicate faster as part of their daily workflow," Isosaari tells TechCrunch. "We know that there are millions of people who spend hours every day on emails and messages in a professional context — so communicating with different stakeholders, internally and externally, takes a lot of work, daily working hours. And Flowrite helps people to do that faster."
Why It Matters: Writing emails takes tons of time; it is time I hate wasting; it is a format of communication that is outdated. Emails should die. That being said, email is likely not going to die…. Therefore, I want to find a way to automate that issue and from what I have read, it sound like Flowrite is like Grammarly for creating, so to say I am excited is an understatement.
Link: flowrite.com
Story-6:: CRM that Bends
Overview: Meet Attio, a new CRM for people who are familiar with modern collaboration tools, such as Airtable, Notion and Zapier. The startup wants to create a product that can hold all vital information about your customers, suppliers, and partners, but that is also flexible so that you can organize, view, and manipulate data easily.
Why It Matters: So, from the looks of the platform, this is like Monday.com or SmartSheet for CRM. Spending time in CRM's with companies all the time, I think solutions like this are almost like the access database of yesteryears. You can create a solution on a platform that works for you. Then after a while, you can decide if this meets your needs or if you want to jump to enterprise solutions. I think the nice thing is you can manipulate things in a much easier manner than with the big CRM solutions (Dynamics and Salesforce and still get to the data.
Link: attio.com/about
Story-7:: Goals, Strategies, Objectives, and Tactics
Overview: Understanding Goals, Strategy, Objectives And Tactics In The Age Of Social
Goals – A goal is what you'd like to accomplish. It's a big idea. It presents itself as a broad statement of what your organization hopes to achieve. It is more qualitative than quantitative. And goals are supported by measurable objectives. An example of a goal would be: Make XYZ medical device the preferred device of podiatric physicians in diagnosing and treating foot conditions.
Objectives – The most important thing to know about objectives is that they are measurable. As one physician explains, "an objective defines how much improvement will take place, and that improvement is either in the form of increasing a statistic (surgical volume) or decreasing a statistic (medical errors)." A couple of examples:
Strategies – One person defines a strategy as WHY you do something; another as an overall approach or method for attaining results. Strategies should answer the question, "How do we accomplish our objectives?" And, strategies define a general approach or method, whereas tactics describe specific activities.
Tactics – As mentioned above, tactics are specific activities that will be implemented to meet your objectives and execute your strategies. Tactics are actionable. A strong strategic plan will assign due dates to each action along with the names of those responsible for executing each tactic.
A goal is a broad primary outcome.
A strategy is the approach you take to achieve a goal.
An objective is a measurable step you take to achieve a strategy.
A tactic is a tool you use in pursuing an objective associated with a strategy.
Example:
Goal: Make our Core PC microprocessors a category leader in sales revenue by year X.
Strategy: Persuade buyers that our Core processors are the best on the market by associating with large, well-established PC manufacturers.
Objective: Retain 70 percent or more of the active worldwide PC microprocessor market, according to Passmark's CPU benchmark report.
Tactic: Through creative that underlies our messaging, leverage hardware partner brand awareness to include key messages about the Intel Inside program.
Link: forbes.com | knbcomm.com
