Why a Tagline is More Than Just Words: Building Sheridan’s Message, Ethos, and Mission

As we build Sheridan, we have realized that a tagline is more than just a catchy phrase—it serves as a guiding principle that reflects the brand's purpose. Like Nike's "Just Do It" or BPN's "Go One More," Sheridan's tagline will embody the journey of mastering moments and self-defined success.