Weekly Rundown:: 08.16.21
Each week on the ‘Weekly Rundown’ segment, we highlight stories that were interesting, notable across business and technology. This week, we showcase stories on Salesforce, Trust, Tropic, and Glass.
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STORY-1:: SALESFORCE LAUNCHES SALESFORCE+
Overview: Announcing Salesforce+, a New Streaming Service for Live Experiences and Original Content Series. Salesforce+ includes live experiences, original series, podcasts, and other programming. With engaging stories, thought leadership and expert advice, Salesforce+ will illuminate the future of technology in the digital-first, work anywhere world and inspire millions of Trailblazers to learn new skills, pursue new career opportunities, and drive change in the world.
Leading Through Change
Connections
The Inflection Point
Boss Talks
Simply Put
Why It Matters: text to go here
“The video streaming service could be a launch point for a broader content platform, where its partners are producing their own content and using Salesforce+ infrastructure to help them advertise to and cultivate their own customers.”
Link: Salesforce.com | SF-Q+A
STORY-2:: SALESFORCE ANNOUNCES FIRST SLACK INTEGRATION
Overview: After about a year, Salesforce announces its first slack integration.
“We really want Slack to be the primary engagement surface for our users, their communications, their work, their workflows and the processes and the apps they support”
Why It Matters: Salesforce has been on an acquisition spending spree and it was only a matter of time until they started to integrate Slack. If you think about what Slack means, it is the modern meeting room, that if automated correctly will bring people together when they need to tackle a topic at hand.
Link: Salesforce.com | TechCrunch
STORY-3:: TRUST WANTS TO GIVE SMALLER BUSINESS A MARKETING EDGE
Overview: Welcome to Trust, the first card + community designed to help your marketing investments make more money.
Why It Matters: Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. It came out of beta with $9 million in seed funding from Lerer Hippeau, Lightspeed Venture Partners, Upfront Ventures, and Upper90.
Link: Trust.co
STORY-4:: FALL IN LOVE WITH PROCUREMENT FOR THE FIRST TIME
Overview: Companies of all sizes—from startups to Fortune 500s—use Tropic to buy software, manage contracts, monitor usage, and turn procurement into a competitive advantage.
“global spend on enterprise software is forecasted to reach $599 billion by the end of 2021”
Why It Matters: We are the Smartphone generation, we buy apps with a click of the button. Why shouldn’t we be able to procure enterprise software in that same manner? That is the value prop that Tropic is bringing to market and they have a ton of new capital to
Link: Tech Crunch | tropicapp.io
