Dailey Blend Show - The Rundown for the Week of April 29th, 2025
Each week via our ‘The Rundown’ segment, we showcase what is going on as Dailey Blend across our various platforms, projects host Reed Dailey is involved with, and highlight stories we thought were exciting and notable across technology, media, and pop culture. In this episode of The Dailey Blend Show, Reed Dailey discusses the latest in music and podcasting, including his own mixes and the innovative brand 'Put You On'. He explores how this brand is redefining music curation and community engagement through unique daytime events and a modern approach to branding. The conversation emphasizes the importance of niche markets, community building, and creating memorable experiences in the music industry.
Chapters
00:00 Introduction to Music and New Mixes
05:44 Analyzing the Brand: Put You On
13:12 Reflections on Brand Strategy and Community Building
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Transcription - Dailey Blend Show
Host Reed Dailey (IG & X - @ReedDailey): This is the rundown segment of the Dailey Blend Show
Reed Dailey (01:14)
Billy McFarlane officially cancels Fry Festival, announces brand is up for sale. Welcome back to The Dailey Blend Show. This is the rundown where we break down what is happening in business tech culture and projects I am involved with. This week we are talking all things music, but before we jump into the show, I want to remind you that we are on Apple Podcasts, Spotify, and YouTube.
You can also connect with us online at Dailey Blend and me on Instagram, LinkedIn, X, et cetera, et cetera, at Reed Dailey. All right, with all that said, let's get into it. So music, music, music. That is the sort of headline for today's show. We've got two new ⁓ podcasts to talk about or mixes. I suppose I should start calling them.
The first is the Dailey Blend podcast episode 161 is live. It is Tech House, Progressive House, and House House :). I always think that's funny, talking about all these different derivatives of house. You're gonna love it. It's great. It's about an hour long mix. Had a lot of fun making it. And the second one is on my RD project or music project ⁓ moniker.
And the reason I kind of created this second one was the fact that I was doing some ⁓ sort of mixes that weren't necessarily, you know, sort of four on the floor house music or what you would sort of consider the same as sort of like what's been going on with Dailey Blend and Sunday Sessions. So, you know, my reDaily music project is just all the other stuff that I enjoy. This is from like...
down tempo stuff, this is like jazzier stuff, this is sort of my summer mix series that I've been doing for the last five or six years. Anyway, ⁓ I've been loving what Peggy Goo's been doing, so I did a mix called Feels Like Goo, which is all Peggy Goo songs or remixes, so go check that out. But one of the big things that I've been asked by friends and other DJs is like, what's my workflow? And so I thought I'd maybe share that with you. So.
Both mixes were ⁓ created using DJ Studio. And the reason for that was I've been on the road a ton and it allows me to do mixes and sort of create while I'm usually up in the air on an airplane or in an Uber. And so from like a workflow perspective, I usually do a couple different things. The first is music discovery. I'll do just anything, YouTube, Beatport, Spotify, SoundCloud, whatever.
And then I download the music ⁓ and then I do sort of tagging in Apple iTunes. And that's just a personal preference. I usually like to bring in the artwork because I'm really bad at remembering songs and ⁓ what they look like helps me kind of remember that. And then I create different playlists based on sort of like, OK, this is like a mood of like upbeat down tempo.
chilled out, whatever. And then I jump into DJ Studio and using those playlists, it helps me sort of build the number of songs that I want to add. So usually any mix will be between 13 and 20 songs. I usually add more because I end up like removing a bunch because they just, know, sonically, they don't go or just in terms of the flow, even though I've put them in, it just doesn't flow. So I do some adjustments in DJ Studio and then
I will either export directly to MP3 or I will export to Ableton and ⁓ add audio tagging just like, hey, this is Reed Dailey in the Mix or hey, this is Dailey Blend in the Mix. ⁓ And then from there, it's simple. I create the Canva for the artwork. So there's two sort of pieces. One is the thumbnail for Spotify, Instagram, ⁓ et cetera. And the other one is the wider one for YouTube. ⁓
I export the MP3 that goes to SoundCloud and I have SoundCloud hooked to Apple Podcasts. So as long as I add the mix to the playlist in SoundCloud, it will kick directly to Apple Podcasts, which is a really nice feature SoundCloud added a couple years back and that's the big reason I moved over to SoundCloud. I used to spend hours.
editing ⁓ a text file and then messing it up and then re-uploading it and I mean I was like I probably wasted 40 hours of my week editing text files because I've screwed them up uploading those for the last 15 years so once it moved to SoundCloud that's where I went but I digress. Then I go over to Final Cut Pro I upload the mp3 and the image and then I export that and then that goes to YouTube I share it with the world.
That's sort of my process. So you can check out ⁓ episode 161 on Apple Podcast, Spotify and YouTube. And then the ⁓ Feels Like Goo Mix, I did not add to the podcast. It's just sort of like a different project, doesn't fit. So that's just over on Reed Dailey Music on YouTube and SoundCloud. All right, let's jump into...
sort of the next sort of segment and this is a new concept that I want to do on the rundown. So I want to feature brands sort of talk about them and dissect them. I'm also probably going to have a few of these brand owners, founders, operators come on for a few minutes and do like I'll call it like a five minutes with or five questions with something like that.
The first one is just me observing and sort of analyzing what's going on in the marketplace. And since this is a music-themed episode, I wanted to talk about a brand that's really caught my attention over the last, I don't know, four to six months. So the YouTube channel and website and brand is Put You On, and spelled how you would think it, all one word. And I got introduced to them through ⁓ It's Me and You. I think it's a duo of girls.
that were DJing and one of their songs I loved and so I power them, put me into their DJ mix and learn about Put You On. So before I jump into sort of talking about Put You On, I wanna talk about a Gallup poll. So 62 % of adults under the age of 35 say they drink less or are down from 72 % two decades ago.
Conversely, drinking has increased among adults ages 55 and older. So I guess I'm stuck in the middle, which basically means that I do less drinking during the week and more drinking on the weekend or vice versa, who knows? That's a bit tongue in cheek. But let's go back to kind of put you on. So the founder is a guy named Steve Kartigan and it's not just like another playlist.
brand or pop-up DJ event, they're building like a full-blown movement and redefining how music curation, communities, and exponential branding are coming together. And they're doing it through coffee shops, daytime DJ sets, viral TikTok videos, YouTube videos, et cetera, and hyper local fan base. So let's break it down. So Put You On found a gap where people didn't
no existed, and they're loving it. So the first three things are really like my understanding of what they're trying to do or how they're going after the market. So daytime dance parties instead of late night. ⁓ In coffee shops, so these are sort of already existing, we'll call them third places, ⁓ fueled by curated house music. So their signature event is AM.Radio.
It flips the traditional nightlife model on its head. Instead of 2 a.m. raves in dark clubs, you're dancing at 10 a.m. with a cold brew in hands. Sunlight's pouring. always feels like it's in L.A. or somewhere warm and sunny, and there is no hangover required. And the Genius here isn't just an event. It's shareable in terms of the experience. So like, I would say, you definitely see...
cell phones at nightclubs, but usually they're sort of focused on the DJ and sort of that one or two things where the lights go off, whereas this feels much more of like consistent and repetitive viral moments. So the footage from AM radio, floods, TikToks, Instagram, because they're filming the crowds and the DJs, and then they've got their own sort of way to do everything from playlists to
⁓ their own private sort of like email distribution. So the second part of this is like the modern music brand playbook. So Put You On isn't just throwing parties, they're executing a modern music brand strategy to perfection in my opinion. So there's five steps to this that I've sort of deconstructed this against. So one, they're kind of building highly curated playlists on Spotify and Apple, house music, Stutter House, Tech House, you name it. Then they're using
TikTok, Instagram to create irresistible viral content from events. And then step three, they're doing the anchoring the brand in real world experiences like AM radio. If I was in LA, I'd definitely try to go to that. And then they're cultivating a loyal community through their music club, exclusive invites, early access and private events. And then they're layering on a modern record label, which is Put You On Music Group to give artists a platform. So he's using
Right now it looks like ⁓ YouTube, but I'm sure down the road they'll find partnerships with Spotify or Apple, etc. So Steve Cardigan himself is central to the brand. He's not just hiding behind a logo. He's front and center talking directly to fans about music, brand building, and creative risks. That authenticity puts you on credibility and authority. People aren't just buying into the playlist, they're buying into a founder's vision.
So why does this matter for creators, entrepreneurs, and operators? So the takeaway for me here is huge. So whether you're building a brand, launching events, or growing a startup, first niche beats broad, right? So Put You On didn't try to compete with major festivals or nightclubs. They owned a very narrow niche of daytime coffee shops, raves, and became the leader, and there's definitely been followers.
Second, they've experimented with brand. Second is their experimental brand is winning. It's not just about content online, it's about creating memorable moments offline that people wanna share. I think that's super like true. They're doing a great job with digital content and these videos are great, these artists are great, the curation is great and you end up sharing it through ⁓ Instagram, through TikTok if I was on it. ⁓
text messages, et cetera. And third, they're building communities where it comes first. Steve didn't just launch a label first and hope people showed up. He built an audience first and through playlist events and communities, then launched the record label he had leveraged. That's a powerful kind of reminder that attention is the asset. If you're trying to build anything today, whether it's a product, a show, or even just your own platform, start with a unique experience. Build authentic.
community and let the business opportunities come in. If you trust the playbook, it will work for you. So ⁓ if you want to see this like all in motion, go check them out at put you on dot club. You can also check them out on TikTok, Instagram, YouTube, et cetera, et cetera. And I think, you know, AM radio might be bigger than boiler room for Gen Z's in two years if they keep this up.
⁓ DM me what you think, if you agree with that. I think this is really interesting experience that people are sincerely drinking less and they want to continue to hear house music and it's great that you can do that in a different way and I think it's going to be interesting to see how they expand and grow. ⁓ This is the first time that I've done what I'll call a diagnostic on a brand or ⁓ service or experience.
And when I started this podcast, the aim was talking to founders, entrepreneurs, and also showcasing what I'm doing. And I love showcasing what I'm doing, but I didn't want that to be the sort of focus of the rundown. I wanted it to be very much a little bit about what I'm doing, and then also kind of like how I'm thinking about things, how I'm analyzing things and getting some feedback.
Like I said, I wanna have ⁓ founders and entrepreneurs come on and talk for just a couple minutes about what they're doing, not like as long of a format as say like a 30 or an hour long podcast. So I'm hoping that over time, be able to do that in future episodes. But, you know, just a reminder, like I said, new mixes are on SoundCloud and YouTube, Apple Podcast, you can go listen to them, they're perfect for sort of chilling, working, doing stuff around the house.
And don't forget to check us out on daily blend dot com, Instagram at Dailey Blend. You can check me out ⁓ at Reed Dailey on ⁓ Instagram X, LinkedIn. And with all that said, let's catch you on the next episode.
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